London-based artist Carl Warner creates unique landscapes out of food or how he likes to call them 'foodscapes'.
"I am a photographic artist who makes landscapes out of food, although I do create scenes out of other materials as well. I work mainly in advertising as my work lends itself to that industry and I am also directing TV commercials using my techniques as well as developing a childrens animation project which will help educate kids into eating more healthily."
While he likes to get involved in setting up the foodscapes, Carl admits he often asks for the help of model makers and food stylists to create his sets.
The process is very time consuming. It started with a sketch of the foodscape. Then he buys the produce and spends between one and three days assembling it with the help of pins and superglue. Finally, he photographs it layer after layer from the foreground to the background and assembles them into one image in post-production, a laborious process that can take up to a few days. He retouch and fine tuning the images on his Mac to blend all the elements together.
"I begin by visualizing the image I want to create in my head and then I make a sketch of the scene I want to make.I then get together with my team to show them what I want to build and they help me to make the Foodscape look like my drawing.I work on a large table in my studio, and we carve large blocks of polystyrene in order to create hills and mountains which we cover with ingredients. Sometimes we use a shallow tank in order to create a lake or a river.The bigger the set the more depth and perspactive we achieve. We select only the best looking and freshest ingredients we can source so that everything looks at it’s best."
"Because I love landscape photography as well as still life and studio work, I know about light, and the way you can create an atmosphere using light, so I think that the Pictures look more real because I use the look of natural lighting to enhance the scenes and make them real and beautiful at the same time."
He also spends a lot of time staring at vegetables in the supermarket to find the right looking veggies for a foodscape.
"The advantage [of using food as art material] is that there is such an incredible choice of ingredients in terms of shape, texture and colours. My palette is a three dimensional one which I can choose from around the globe. The disadvantage is that it perishes and so we have to work very quickly, especially when creating a large scene and under hot studio lights. Certainly things like fresh herbs are a nightmare as they wilt and dry out before your eyes."
"The fact that fresh ingredients will wilt and perish under the lights, this can be very frustrating and mean that I have to shoot some parts of the picture very quickly."
In recent years he has been commissioned by many advertising agencies throughout Europe to produce his distinctive images for clients in the food industry.
“I tend to draw a very conventional landscape as I need to fool the viewer into thinking it is a real scene at first glance. It is the realization of what the real ingredients are that brings a smile, and for me that’s the best part.”
However, he said it had also resulted in a lot of unpleasant emails accusing him of ‘wasting food when children are starving’.
"It is something I seem to get but I just think some people are being ignorant about what they are looking at and what it actually does."
"I don’t consider it to be a waste of food just because it isn’t necessarily eaten - it is a very positive use."
"I like to make people smile. The work is whimsical and fun. I call it “The pleasant deception” My work is being used as a vehicle to promote healthy eating, nutritional education and good diet, so I am glad that the work can make people happy and hopefully do some good in the world."
All images are © Copyright of Carl Warner
Check his website: www.carlwarner.com/
Source: dailymail and zilionarts
"I am a photographic artist who makes landscapes out of food, although I do create scenes out of other materials as well. I work mainly in advertising as my work lends itself to that industry and I am also directing TV commercials using my techniques as well as developing a childrens animation project which will help educate kids into eating more healthily."
While he likes to get involved in setting up the foodscapes, Carl admits he often asks for the help of model makers and food stylists to create his sets.
The process is very time consuming. It started with a sketch of the foodscape. Then he buys the produce and spends between one and three days assembling it with the help of pins and superglue. Finally, he photographs it layer after layer from the foreground to the background and assembles them into one image in post-production, a laborious process that can take up to a few days. He retouch and fine tuning the images on his Mac to blend all the elements together.
"I begin by visualizing the image I want to create in my head and then I make a sketch of the scene I want to make.I then get together with my team to show them what I want to build and they help me to make the Foodscape look like my drawing.I work on a large table in my studio, and we carve large blocks of polystyrene in order to create hills and mountains which we cover with ingredients. Sometimes we use a shallow tank in order to create a lake or a river.The bigger the set the more depth and perspactive we achieve. We select only the best looking and freshest ingredients we can source so that everything looks at it’s best."
"Because I love landscape photography as well as still life and studio work, I know about light, and the way you can create an atmosphere using light, so I think that the Pictures look more real because I use the look of natural lighting to enhance the scenes and make them real and beautiful at the same time."
He also spends a lot of time staring at vegetables in the supermarket to find the right looking veggies for a foodscape.
"The advantage [of using food as art material] is that there is such an incredible choice of ingredients in terms of shape, texture and colours. My palette is a three dimensional one which I can choose from around the globe. The disadvantage is that it perishes and so we have to work very quickly, especially when creating a large scene and under hot studio lights. Certainly things like fresh herbs are a nightmare as they wilt and dry out before your eyes."
"The fact that fresh ingredients will wilt and perish under the lights, this can be very frustrating and mean that I have to shoot some parts of the picture very quickly."
In recent years he has been commissioned by many advertising agencies throughout Europe to produce his distinctive images for clients in the food industry.
“I tend to draw a very conventional landscape as I need to fool the viewer into thinking it is a real scene at first glance. It is the realization of what the real ingredients are that brings a smile, and for me that’s the best part.”
However, he said it had also resulted in a lot of unpleasant emails accusing him of ‘wasting food when children are starving’.
"It is something I seem to get but I just think some people are being ignorant about what they are looking at and what it actually does."
"I don’t consider it to be a waste of food just because it isn’t necessarily eaten - it is a very positive use."
"I like to make people smile. The work is whimsical and fun. I call it “The pleasant deception” My work is being used as a vehicle to promote healthy eating, nutritional education and good diet, so I am glad that the work can make people happy and hopefully do some good in the world."
All images are © Copyright of Carl Warner
Check his website: www.carlwarner.com/
Source: dailymail and zilionarts
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