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Indus Pride: Beer Mug
To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, the agency chose low-cost handles of airport transit buses as their medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.
[link]FHM: FHM is renowned for its sexy covers and sexier articles. And because sex sells and attracts, the idea was simply to cover the handles in LRT trains with satin covers, a la a bondage situation.
[link]Hankook Tires: Tire-shaped handles emphasize stability and grip of Hankook Tires.
[link]Neck Tie: Tie subway train handles advertising loan company in Tokyo, Japan
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Baltica: Metallic tubes inside the trains on Metro de Santiago, the Chilean subway were used to install artificial Baltica's cans.
[link]Harley Davidson: Motorbike handles were used in buses to announce the arrival of new Harley models.
[link]Fitness Company: Clever marketing campaign for the Fitness Company in Germany.
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Big Pilot Watch: “Wear it here”
Images of the Big Pilot's Watch were been fashioned into samplers by attaching them to the handles in buses.
[link]Pepsi: Cool handle advertising campaign for Pepsi was featured on 3400 buses throughout USA
[link]Coca Cola
[link]Johnny Andrean Beauty salon: Ponytail Train Handle
[link]Ngo To Help Women In Need: Abused Handles.
Creative advertising campaign against domestic abuse in Indonesia
[link]Amnesty International: Hang-man
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