Jeep's Clever Ad Campaign by Leo Burnett

Jeep’s latest ad campaign is very creative with a simple concept: each poster features animal picture graphics, which can be flipped over to reveal another animal.

Designed by the Lee Burnett advertisement agency in France, the ad carries the tagline “See whatever you want to see.”

“When you are the proud owner of a Jeep, we know that any time you can go wherever you want, see what you want to see.”

“These three stunning visuals show a giraffe head, an elephant’s head, and a deer head. The hook then invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.“


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