Showing posts with label Double Page Ads. Show all posts
Showing posts with label Double Page Ads. Show all posts

Creative Double Page Magazine Ads

We have seen some collection of creative double page magazine ads from all over the world in our previous post here. Check some more here :)

NHA Xinh Furniture





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Lightweight folding furniture, that folds and fits just about anywhere. The ads is a pop out minatures from the centre-fold, that also fold back in when you close the magazine. Nice :)

Arcor: Bubble Gum

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This magazine from Arcor Gum in Brazil provides a large 3D bubble when you open to the page.

National Association for the Blind: Donate eyes

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The ad appears on two consecutive facing page of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When readers turns the page, he/she realizes that the girl’s eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and logo of National Association for the Blind on second page. Thus, driving home the point in a very simple, endearing and effective manner.

BR Petrobras Oil: Victory

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Turn this page from right to left several times. Now you know how our pilots feel when they cross the finish line.

Suzuki Grand Vitara: Rolling Stone

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What’s behind of every successful person? On the cover of the entertainment magazines, some famous or successful always appears. But we can’t afford these people. so we use the back covers of the magazines to create the illusion with exact body doubles to find out: What is behind of every great man? The answer was the concept of the campaign: “Behind every great man there is a Grand Vitara SZ”

Conto Barriers: Lift – Your Life can turn in a second

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The interactive untraditional print works on a principle of connection two graphic fragments – one on traditional full page, the other on transparent folio.

The series of visuals with familiar pictogram of invalid on wheelchair thanks to transparent layer is ‘completed’ the way that it shows the regular (healthy) professions or activities (tractor driver, skier, baby in a stroller).

By turning the transparent folio, the picture has changed into pictogram of wheelchair invalid. The message is clear: ‘Your life can change in a fraction of second, as fast as the page turning’.

Garmastan: Nipple

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It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion.

Clinique: Lashes

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Let every lash enjoy the beauty of definition.

Tide - Put stains back where they belong





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Post it glue was used to give the impression that the stain source had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back where they belong.

Hawaiian Tropic: Enjoy The Sun

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WMF Knives

This advertisement won a Silver Press Lion at Cannes International Advertising Festival in June 2008.





Clever Magazine Ads

Companies are always trying to find new and creative ways to catch consumer’s attention.

DHL International Courier Service

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A piece of transparent PVC paper placed into the magazine and printed a DHL worker on both side. Therefore, when you turning the paper the worker can deliver the express mail. The main communication here is you can “instantly” send a package from China to Japan. Unfortunately the imagery that represents China is pretty similar to the imagery that symbolizes Japan, so at first look, it seems like the two recipients could be down the street from each other.

Noah Animal Testing

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Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now...

SulAmerica Health Insurance: Torn

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“SulAmerica prevents you from doing the same with the resources of your company.”

Clear: No Dandruff

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Ad created to show the effectiveness of Clear in eliminating dandruff. In an original use of the front cover of a magazine, we see a woman with dandruff visible on her shoulders. A text invited the reader to pull off the corner of the ad, thus removing the dandruff and revealing the campaign slogan: Clear. No Dandruff.

MacBook Pro: Ultra Thin

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Greenpeace: Tree

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Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.

IDEA: We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

Wonderbra: Cleavage

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Adverbox highlights an inventive magazine ad for Wonderbra. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage

Crush - Class: There is another way

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This is an interactive ad that invites the reader to put the arrows A and B together. The ad changes its sense completely because its situation pass from being one thing to a totally different one.

Depilight Laser Peeling: Evolution

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When you try to open the double spread, you notice that the two pages are glued together, forcing you to pull the pages out. That’s when you realize that you have just wax peeled somebody’s arm.

This way, the message receiver can emulate the inconvenient and disadvantage of being wax peeled.

When you look at the left page of the spread, you can see the hair just peeled off and then you red the copy: “Evolve” Depilight. Laser Hair Peeling.

Epildou: Depilatory stripes

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Same concept as above.

Viasat TV6 - I’d Do Anything For Money: Pierced hand

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“I’d do anything for money. The game show where pain equals cash.”

IKEA: Sliding Doors

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Seat Ibiza Cupra: Wheel

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Adidas: Forever Sport Campaign





Creative double page magazine ad from Adidas.

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