Creative Sticker Street Ads

Folgers coffee: Manhole

Stickers with an aerial view of a coffee mug were placed on top of steaming manholes all over Manhattan. Small holes in the sticker allowed the steam to exit the drainage system.


Amnesty International: Manhole

Creative sticker with a message: “Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all.”



Floor Stickers that resembled puddles of water were placed on the streets of China to raise awareness of the huge problem of unsafe drinking water in China.



Pedigree placed stickers in the shape of a dog barge in front of supermarkets and pet stores. These stickers were treated with essence of Pedigree dog food and therefore irresistible for every dog passing by. They ran towards the sticker and began to lick, sniff and wagged their tails, so their owners immediately knew what to buy.


Israel Cancer Association

The Israel Cancer Association placed framed stickers around real stains on sidewalks near the beaches of Israel, to encourage people to get check-ups if they notice unusual spots/stains on their bodies.


Unicef Landmine

Landmine-stickers with self-adhesive topsides were placed on the floor. They were invisible until they stuck to your feet. While removing them, people discovered the landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.


Move Bikelightning

Glow in dark road stickers were placed on bicycle lanes to demonstrate the importance of light on a bike

Maximum Ride

To launch the latest book of Maximum Ride, large ground decals were created to show Aucklanders what it was like to stand on the edge of a building and jump.


Ford Ranger

Several floor graphics imprinted with snow and mud were placed in various city streets. The drivers drove through this difficult road without feeling it; ahead a road signal that read "This is how it feels, Ford Ranger" was placed.


Pioneer Suspension

A large sticker of a pothole was laid on the road creating an illusion of a real pothole which would make the drivers slow down but they wouldn't feel anything. A few meters ahead was a painted message: 'feels like pioneer suspension'.


Labello: Kissing Point


A large floor sticker placed at the platform to trains in Germany. The "Kissing Spot" is branded by Labello, a lip balm.


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