Clever Bench & Seat Advertisements

Creative uses of benches and seats in advertising campaigns by various companies.

Denver Water

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This bench features the Denver Water's slogan “Use only what you need” placed on corners of the park benches leaving the rest of them blank.

Denver Water

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The Denver Water also used the two benches of various sizes to demonstrate the difference between how much we consumpt the water and how much we really need.

Pampers

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This advertisement was made for Pampers, a brand of baby products marketed by Procter & Gamble. The slogan on the extreme tall bench says: “See how sitting can be a real work-out. When you see the world as a baby does, you see how to help them move easier.”

Slim Fast Diet Drink

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This small bench is an ad created by McCann Erickson for Slim Fast, a diet drink. The bench implies that people who are not able to sit on it have to lose weight.

Kit Kat

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Kit Kat advertises with the slogan: “Have a break, have a Kit Kat”. There for a bench is a great way to promote their four-finger chocolate-covered biscuit bar. Especially since the bars of a bench look the same as the bars of the biscuit.

Becherovka “Get Closer” Bench

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Becherovka is a traditional Czech liquor enjoyed by men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. That’s why this Becherovka bench is specially designed to get people closer.

Erasco

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Erasco is a German producer of canned soups and related products. It is part of the Campbell Soup Company. The bench cover in snow is used Erasco to promote their “Heisse Tasse” meaning “Hot Cup”. The place where the person sat is defrosted for the reason that he/she drank the hot soup.

Calgary Zoo

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“The baby giraffe is here.”

Victoria’s Secret

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Victoria’s Secret placed its bench in the subway. This bench is very close to the poster with supermodel Adriana Lima in bra from the new VS collection.

Martial Arts Academy

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This bench, made of stone, has a crack in it. Under the crack is a sticker placed for a Martial Arts Academy, indicating that someone has hit the bench with the palm of his hand.

NIKE

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Nike prevented people from sitting on benches. The company has removed the planks where you could sit and left only the backrests.

Companhia Athletica

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Companhia Athletica placed slanted benches in parks. Every time someone tries to sit down, they slide off.

IKEA

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Creative park bench advertisement for IKEA.

Emirates Today Paper

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A newspaper in English that uses the slogan: Small in size, heavy in content. As you can see the bench is not leveled putting the emphasis on heavy content.

Anti-Graffiti Bus Seat Poster

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The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.

Get Up and Run Chair Posters

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VIP Gym thought images of a flabby, cellulite-ridden butt topped with a pair of love handles would be enough to make people want to ‘get up and run’. Glued to chairs in restaurants and cafes, the poster gives you the uncomfortable feeling that you’re seeing way more of strangers than you would have liked.