Science World museum created a series of smart ads to show that science can be fun.
"What do seagulls do besides try to steal fries all freaking day? They stand on one leg to keep warm, that's what. To show this science fact in action, we placed these signs on posts in False Creek (in front of Science World) where seagulls usually hang out—and talk about eating fries."
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"To bring this science fact to life, we (our interns) collected all the hair from various drains across the city and created this giant hairball. OK, maybe it wasn't real hair. But it was still disgusting."
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"To promote Science World—a hands-on science centre aiming to educate British Columbians— we printed QR codes on urinal pucks in Vancouver washrooms to highlight a startling hygiene fact."
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"Hundreds of people attempted to walk on water during this stunt outside Science World. The water was mixed with two tonnes of corn starch, turning it into a “non-Newtonian liquid.” That meant if you took hard, quick steps you made it across the tank— otherwise, you sank into the goop."
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"To promote Science World’s Extreme Dinosaur Exhibit, they created a skeleton the size of a dog, named Fidosaurous, hung it out the back of a car, and drove it around downtown Vancouver. A sign on top reads: Many dinosaurs were the size of a dog."
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Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” (each about the size of a walnut) to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.
They need to unwrapped and glued each piece by hand one at a time, a painstaking process that took three weeks to complete.
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Another clever ad to promote Science World’s Treasure! exhibit. This time Vancouver’s Rethink wrapped a billboard in 22 k gold to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.
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Source: Rethink Canada
"What do seagulls do besides try to steal fries all freaking day? They stand on one leg to keep warm, that's what. To show this science fact in action, we placed these signs on posts in False Creek (in front of Science World) where seagulls usually hang out—and talk about eating fries."
[link]"To bring this science fact to life, we (our interns) collected all the hair from various drains across the city and created this giant hairball. OK, maybe it wasn't real hair. But it was still disgusting."
[link]"To promote Science World—a hands-on science centre aiming to educate British Columbians— we printed QR codes on urinal pucks in Vancouver washrooms to highlight a startling hygiene fact."
[link]"Hundreds of people attempted to walk on water during this stunt outside Science World. The water was mixed with two tonnes of corn starch, turning it into a “non-Newtonian liquid.” That meant if you took hard, quick steps you made it across the tank— otherwise, you sank into the goop."
[link]"To promote Science World’s Extreme Dinosaur Exhibit, they created a skeleton the size of a dog, named Fidosaurous, hung it out the back of a car, and drove it around downtown Vancouver. A sign on top reads: Many dinosaurs were the size of a dog."
[link]Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” (each about the size of a walnut) to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.
They need to unwrapped and glued each piece by hand one at a time, a painstaking process that took three weeks to complete.
[link]Another clever ad to promote Science World’s Treasure! exhibit. This time Vancouver’s Rethink wrapped a billboard in 22 k gold to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.
[link] [link] [link] [link] [link] [link] [link] [link] [link] [link] [link]Source: Rethink Canada
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