Crosswalk Advertising

Various companies use creative crosswalks in advertising campaigns to draw the attention of their customers. Check some of the most creative crosswalk advertising examples.


In summer 2010, McDonald’s produced this innovative guerrilla marketing campaign during Zurichfest, Switzerland’s biggest public festival, where they turned pedestrian crosswalks in front of their restaurants into giant MacFries.

Shopping Curitiba

Creative zebra crossing that looks like a bar code was used to promote a sale at Curitiba shopping center in Brazil.

Hair Salon Comb

A comb-shaped zebra crossing was created adjacent to the hair salon in India (a temporary transparent sticker).


This Coca Cola Crosswalk was done by Universal Mccann advertising agency Coca-Cola Company (for Coca-Cola Co.) in Spain.

Consorzio Ceramisti Cavesi

A brave and innovative integrated communication agency of South Italy has experimented with zebra crossing advertising in Cava de’Tirreni (Salerno) using 7 different decorations created by the local ceramists.

Salburg School of Music

St. Louis Symphony

St. Louis Symphony and Drive Agency used massive stencils and some spray chalk, to transformed crosswalks all over the city into sheet music to promote upcoming concerts and attract a new, younger demographic.

South Africa Tourism

Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra.

Meister Proper

A crosswalk advertising showing a cleaner white where the brand logo is placed in comparison to the others.

FedEx Kinko

The BBDO agency installed oversized bottles of correction fluid and highlighters, on the city’s busy thoroughfares for a couple of days to promote FedEx Kinko’s in New York.

Altschul Orthodontics

Altschul Orthodontics photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.


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